Celebrating Four Years: Our Blogiversary Week of Behind-the-Scenes Content

It’s hard to believe four years have passed since we launched this little blog as a place for friends and family to follow our first kitchen makeover. Time has flown, and a lot has happened since that first post. To mark the occasion, we’re holding a week-long blogiversary celebration with a lineup of behind-the-scenes content, practical blogging tips, and a few surprises for our readers.

We’ll kick things off on Monday and publish two posts a day for five days. Our goal is to be open and useful—sharing the things we normally only talk about in private conversations or workshops. If you’ve ever wanted to know how a blog post comes together, what tools and hosting we use, or how we measure success, this week is for you.

• A day-in-the-life post — Two perspectives, from both of us (plus Burger and Clara), showing how a typical workday unfolds and how we balance family, projects, and blogging.
• A major giveaway — We’re hosting a $500 shopping spree to one of our favorite retailers as a thank-you for your support and to celebrate the milestone.
• A behind-the-numbers post — A detailed breakdown of how we earn money from the blog, explained clearly with examples and practical takeaways for other creators.
• Traffic and stats — Honest numbers about site traffic, reader engagement, and other metrics that matter when you run a blog.
• A Q&A session — Answers to personal questions on video, plus bonus business insights. We’ll tackle frequently asked questions and some unexpected ones, too.
• Reader survey — Our annual “who reads this blog anyway?” survey—your responses help shape future content and projects.
• Annual goals — Five blogiversary goals for the coming year, along with a recap of how we did against last year’s objectives and what we learned from them.
• The anatomy of a post — A step-by-step look at how a post is conceived, researched, written, photographed, edited, and published. This is for anyone who wants to see the full workflow.
• Hosting and technical details — Practical hosting and coding information many of you have requested, presented in straightforward, actionable terms.
• Ten blogging lessons from four years — The most important insights we’ve gathered over the past four years, including what we would do differently and what we’ll keep doing.

We planned this week to be as useful and transparent as possible. Whether you’re here for the giveaways, curious about blogging behind the scenes, or just want a peek into our daily routine, we hope you’ll find something helpful. We’ll include real examples, tools we recommend, and candid reflections so you can learn from our experience without any fluff.

The schedule will be consistent: two posts each day for five consecutive days, so check back often or subscribe for updates if you want everything in your inbox. We’ll also be collecting reader feedback throughout the week to guide future posts and projects.

Quick personal note: the framed number four shown above was a gift from our friend Katie B. She cleverly combined our names—JohnSherryClaraBurger—to form the number four, which represents our little family and felt like the perfect keepsake for this four-year milestone.

Thanks to everyone who has followed along so far. We love sharing projects, lessons, and everyday moments with you, and this blogiversary week is our way of saying thank you. See you Monday—let the celebration begin.