Over the past year we’ve been juggling a handful of fun side projects — a coloring book, a teacher’s lounge makeover, a podcast, new lighting designs, and a full beach house renovation. Behind the scenes, though, we’ve also been quietly working on something a little more whimsical and a lot less practical. Today we’re excited to finally lift the curtain and share it with you.
We’re a shoes-off-at-the-door household, which keeps things clean and cozy, but it also meant our feet were sometimes chilly. Plus, we realized that decorating shouldn’t stop at the walls or the shelves — why shouldn’t your feet get a chance to express personality the way art or paint does? That playful thought, together with a pun we couldn’t resist, sparked the idea for PETERSOKS. If you’re new here: yes, we’re the Petersiks, and yes, we like puns.
We poured a lot of time into research and prototyping — you’d be surprised how much engineering goes into comfortable, durable socks that still look great — and eventually partnered with a manufacturer we truly love. They’ve worked with well-known sock entrepreneurs in the past, so collaborating with them felt like a natural fit. Together we refined materials, fit, and patterns until things felt just right.
PETERSOKS was conceived as a playful capsule of foot-friendly designs for women and men, with kids’ sizes coming soon. Each pair nods to the things that make our house feel like home — chihuahuas, tools, burgers — or topics we think are simply fun, like bikes and cacti. The idea was to create socks that add a tiny burst of personality to an outfit or make lounging at home feel a little more cheerful.
We’re also experimenting with fresh concepts and collaborations that add a do-it-yourself twist. One project in the works involves a jewelry collaboration that lets you customize stone color and placement on a pair of socks — a playful blend of accessories and apparel we’ve teasingly called “KENDRA SOKS” for now. The goal is to give people a way to mix and match and create something unique.
We can’t wait to see people wearing their favorite SOK styles — whether that’s adding a pop of personality to an office outfit, keeping toes warm while weekend-hanging at home, or even wearing something whimsical while tackling a DIY project. Socks can be practical and expressive at the same time, and that’s the vibe we were aiming for.
Okay, time for the reveal: HAPPY APRIL FOOLS!
We’re not actually launching a sock line — not today, at least. But if any of the images caught your eye, know that we sourced many of the quirky pairs from the usual online and retail spots: novelty bike socks, hamburger motifs, tool-patterned socks, chihuahua prints, and classic stripes. Some of the pairs were found on clearance in stores and aren’t easy to track down online anymore. Also, all of the jewelry you might spot in the photos belongs to Sherry; she does have a soft spot for a nice pair of earrings.
If you’re curious to revisit some of our previous April Fools stunts, here’s a quick list of past years and concepts for a little nostalgia:
- 2016 – An app for swapping out decor items
- 2015 – Siri for home decorating
- 2014 – A household crafting challenge (or was it?)
- 2013 – “Hush” — our debut music video
- 2012 – A totally over-the-top toilet purchase
- 2011 – A dedicated playroom for Burger
- 2010 – A super classy curb appeal upgrade
- 2009 – The purrfect light fixtures
PS: Modeling socks is much harder than it looks. We’re very relieved this wasn’t real.
Note: Some product mentions in this post were previously linked to retail partners.