Color of the Year announcements began surprisingly early this season—some as early as August—but by the holiday period nearly every major paint and color authority had revealed its pick. As with our roundups for 2024, 2025, and 2026, we’ve gathered all announced 2027 picks in one updated post so you can compare them at a glance. The palette this year is diverse, but many brands describe their selections with similar themes—grounding, calm, and connection.
While choosing a Color of the Year is both trend forecasting and marketing, it’s also fun to speculate and watch reactions—last year’s Pantone pick sparked a lot of debate. We include our own predictions at the end of this post.
What is the 2027 Color of the Year?
There is no single, official Color of the Year. Instead, many paint and design brands announce their own picks to reflect the trends they expect to see. Brands like Benjamin Moore, Sherwin-Williams, Behr and others choose a signature hue—sometimes with coordinated palettes—to capture a mood or direction in design and lifestyle. These selections help consumers and designers spot broader trends while serving as a marketing moment for each brand.
What Were Last Year’s Colors?
Below is a quick snapshot of the Color of the Year picks from recent years. Viewing them together highlights how the overall mood shifts: 2025 leaned darker and more muted than 2024, favoring deep browns and purples, while 2026 offered more variety but stayed largely neutral and subdued.
The gradual move toward moodier, earthier tones over the past few years is clear; many brands are prioritizing warmth and depth over bright, saturated hues.
Every 2027 Color of the Year
We track multiple brands each season. As of October 14, 2026, ten brands have announced their 2027 Color of the Year. We’ll update this list as additional brands reveal their selections.
- Benjamin Moore: Webster Green
- Sherwin-Williams: Celery
- Behr: Grounded
- Glidden: Artifact
- Valspar: Cottage Door
- Dunn-Edwards: French Press Coffee
- Dutch Boy: Deep Rooted
- Minwax: Pickled Oak
- Graham & Brown: Rose Earth
- C2 Paints: Pueblo
*HGTV Home by Sherwin-Williams matched its parent brand’s pick for the second year in a row, so it no longer appears separately.
Below is a closer look at each brand’s selection, with a short description of the color and the thinking behind it.
Benjamin Moore’s 2027 Color of the Year
Benjamin Moore chose Webster Green, a balanced mid-tone green the brand calls a “quintessential shade of green.” It’s neither pale nor deep—designed to work well indoors and outdoors and to feel both classic and relevant. Webster Green is Benjamin Moore’s first true green selection in over a decade and fits their pattern of choosing timeless, widely appealing hues.
Their COTY choices often reference historical palettes, and Webster Green is a safe, broadly usable pick that aligns with their brand identity.
Sherwin-Williams’ 2027 Color of the Year
Sherwin-Williams selected Celery, an herbal, fresh green that stands out as one of the bolder 2027 picks. The brand frames the color around a need for serenity, restoration, and stronger connection—words echoed by several other brands this year. HGTV Home by Sherwin-Williams also adopted Celery, mirroring its parent brand’s choice for the second consecutive year.
This pick demonstrates a willingness to embrace verdant, lively tones alongside the season’s more earthy trends.
Behr’s 2027 Color of the Year
Behr announced Grounded, a mossy olive with brown undertones. The brand positions it as a hue that creates personal sanctuaries—promoting calm and a sense of retreat. Grounded continues Behr’s recent pattern of selecting saturated, moody colors that encourage cozy, intimate interiors.
This marks Behr’s fourth year in a row choosing a darker, saturated color, aligning with the broader trend toward richer tones.
Glidden’s 2027 Color of the Year
Glidden’s Artifact is a smoky blue that’s classic and calming without being bold. The brand describes it as part of a shift toward colors that feel welcoming, personal, and timeless. Artifact follows a recent run of adventurous colors but leans into a reliably pleasing blue-green family.
The choice signals a return to the cool, soothing tones Glidden frequently favors.
Valspar’s 2027 Color of the Year
Valspar opened the season with Cottage Door, a steely blue described as “trans-seasonal” and well suited to thoughtful, introspective spaces. Valspar recommends pairing it with creamy pinks, warm grays, natural textures, and playful patterns—emphasizing intentional, authentic living.
This is Valspar’s fourth year naming a Color of the Year and continues their affinity for blue-based tones that feel dependable and versatile.
Dunn-Edwards’ 2027 Color of the Year
Dunn-Edwards selected French Press Coffee, a deep brown with purple undertones the brand calls an “elevated neutral.” It anchors a Color Trends collection focused on grounded warmth and nature-inspired tones. Dunn-Edwards’ decade of selections shows a preference for rich, saturated hues rather than pale neutrals.
Their picks tend to be bold and characterful, and French Press Coffee continues that tradition while reframing a neutral as warm and substantial.
Dutch Boy’s 2027 Color of the Year
Dutch Boy named Deep Rooted, an earthy orange that emphasizes grounding, authenticity, and connection. The color and its name reflect a desire for tactile, rooted living—an idea echoed by several other brands’ announcements this year.
Dutch Boy’s selections over the years show variety, but they often favor saturated, slightly muted tones that work well in interiors.
Minwax’s 2027 Color of the Year
Minwax chose Pickled Oak, a light, airy wood stain that lets the natural grain show through. The brand frames it as a response to the desire for authentic, organic materials—moving away from heavily tinted stains toward more natural wood tones.
Minwax’s recent picks lean toward natural finishes, which aligns well with current preferences for honest, less-altered materials.
Graham & Brown’s 2027 Color of the Year
Graham & Brown selected Rose Earth, a warm neutral inspired by Italian clay, as part of their 2027 Design of the Year. As a wallcoverings company, they paired this hue with complementary wallpaper and mural designs. Rose Earth is another example of the season’s emphasis on earth tones and grounded palettes.
Graham & Brown’s third consecutive warm, brown-leaning selection reinforces the current trend toward comforting, earthy hues, though they have historically chosen more vibrant tones in other years.
C2 Paint’s Color of the Year 2027
C2 Paints named Pueblo, a rosy plum, for 2027 and described a “Rural Renaissance” trend that values reconnection, sensory experiences, and hands-on living. Pueblo’s relationship with light—shifting in appearance from day to night—was a key reason for its selection.
Pueblo aligns with a dusty rose trend that some of us had predicted this year, showing that rosy, mood-shifting colors still have traction among boutique and independent brands.
Our 2027 Color of the Year Predictions
Each year we guess three colors we think will appear on the COTY lists. This season two of my three guesses were close: Benjamin Moore’s Webster Green and C2 Paint’s Pueblo both reflect the green and dusty-rose directions we expected. My partner Sherry hoped for a bolder pick from Pantone or one of the spray paint brands—those tend to be more saturated than traditional paint companies, so a surprise pick remains possible.
Overall, 2027’s selections reflect a design moment focused on comfort, authenticity, and connection to nature—whether through grounded browns, leafy and herbal greens, smoky blues, or rosy plums. If you’re choosing paint this year, consider how these tones work together in layered palettes that prioritize warmth and timelessness.
More Paint Posts
If you enjoy color trends and want more context or examples, check out our other color guides and posts for deeper inspiration and practical paint recommendations:
- Every 2026 Color of the Year
- Every 2025 Color of the Year
- Every 2024 Color of the Year
- The 12 Best White Paint Colors
- The Best Greige Paint Colors
- Benjamin Moore Edgecomb Gray
- Benjamin Moore Simply White
- Sherwin-Williams Pure White
- Sherwin-Williams Extra White
- The 12 Best “Haint Blue” Paint Colors