A record of Blogging Goals

It is time for some annual goal declaring (because nothing lights a fire under your arse like a big ol’ public proclamation). Let us do this thang.

Goal #1: Find Balance- We mentioned that we were aiming for more balance in our lives during this 2011 resolutions post. We in short said that we are going to try our darndest not to fall into the trap of putting all of our time, money, and energy into the house to the point that we have no life, no savings, and Clara is trapped in our casa for her whole childhood (we in fact have not been on a big vacation since our honeymoon four and a half years ago other than some low key road trips and family beach weeks). Well, we are bringing it up again because we need to be better about it.

We have had a quite busy and exciting year (John came on full time, we moved, Clara is running and talking, we are writing columns for BabyCenter and Do It Yourself magazine along with a 260+ page book, we have tackled tons of house projects, we redesigned the site, etc). But what has slipped to make room for all those remarkable opportunities is recharging away-from-the-computer time. Since the internet is 24/7, we are still plugged in on nights and weekends and even on vacations and over the holidays. Heck I had a baby last year and did not even miss a post. So one reason that we began the house Life was to remind ourselves to take a minute to in fact live and have lively and be spontaneous and step.away.from.the.laptop.

Goal #2: Not drone on in every post. This in fact might be the key to accomplishing more of the balance that we crave above. See, some of our go-to posts do not have 2,000 words and 20 pics. We even admit that we skim each other’s posts when they are too long. So we know everyone at home likely does not read every word of every post that we write either. The point is that sometimes short and sweet is a-ok. And not every post needs to be a novel. Sometimes an update is swift, or we buy something plain that we want to share, or something funny happens and we catch it on video and slap it up. That is the joy of blogging. Not everything has to be especially polished and verbose. Ooh, I simply used the word verbose. Ten points? Anyone?

Goal #3: Bring back before & after inspiration. A year ago we used to share Reader Redesigns twice a week along with two weekly giveaway posts (one to announce the giveaway and a second one to announce the winner) and a little poll post on Fridays that we called a Burning Question (about something decor-related, like if you prefer painted cabinets or wood ones, or if you are a wall-to-wall carpet person or into tile or hardwood floors). But at our last blogiversary we realized that five posts a week about not-our-house stuff was truly taking our journal away from the good ol’ Hands-on diary feel (which is certainly how it began, and something that we hoped to maintain).

So during our last blogiversary we chose to turn the focus back to our house (since we had a big move ahead of us, and a lot to talk about). We eliminated those Friday Burning Questions, along with our weekly follow up giveaway winner post (we simply post that info as a p.s. at the bottom of another post), and we bid a fond farewell to both of our weekly Reader Redesigns (we invited folks to share their before & afters on our Facebook page instead). We did not miss the giveaway winner post or our weekly Burning Question, but we certainly mourned the loss of Reader Redesigns since they are so inspiring and full of eye candy and ideas. So we have chose to bring them back. Not two a week, and perhaps not even once a week – but they are going to be making regular appearances again. There is simply too much remarkable stuff that can leave us all inspired/encouraged. So if you have any excellent transformations to submit for consideration (like the stunning card-catalog-turned-buffet seen below), simply send them to [email protected].

Goal #4: Be Secure In Our Own Bloghood. Sure, we’d enjoy for every single person who drops by to enjoy every single one of our 2,000+ posts, but we’d also enjoy a goose chihuahua that lays golden eggs. The truth is that in putting our lives out there for everyone to see, we have to be ok with not everyone loving everything, or even anything. And in turn they’ll hopefully understand that projects, decor choices, and post-writing is as subjective as go-to foods and hairstyles. So there is not truly one right way to do it.

This is simply our personal Hands-on diary of sorts (the good, the bad, the ugly, and the blissfully mundane). One day we are gutting a bathroom & one day we are organizing a junk drawer or even talking about breastfeeding (tangents certainly occur). Strangely sufficient, four years of that “blogging formula” is exactly what got us here. Over four million hits a month?! We are humbled and so quite thankful. My brain in fact threatens to explode when I think about it (I pretend I am writing to ten people to combat journal stage fright). So sure, some folks might do things differently if this were their journal, but that is the beauty of blogging: everyone can do it in their own way.

Goal #5: Be Grateful. Sometimes the stress of a harder-than-we-thought project or 150 pending comments to respond to can make us momentarily forget that this is a dream job. Because as much as we enjoy what we do, at the end of a day it is still a job. We do it because we enjoy it (heck, it was born from pure never-thought-we’d-make-a-dime passion), but we also right now rely on it to feed our family – so there is certainly pressure sometimes (as anyone who runs their own business will tell ya). So this goal is more of a mental shift than anything else. Whenever we are feeling overwhelmed by looming projects or mounting comments or magazine assignments and book chapters to complete, we simply want to remember to stop, breathe, and remind ourselves that we are living the dream (corny but true). So in those oh-crap-I am-stressing moments we simply have to think about how geeky giddy we are over this remarkable opportunity that has somehow materialized (no one is more surprised about where we have ended up than we are – and we lay awake in bed at night perma-smiling and excitedly chattering about our next project). Life is good. Even when it is busy and full of chaos. We are oh so grateful.

Goal #6: Try New Things. Whatever they are. Perhaps it is simply having an open mind about some weird half-baked decorating idea that pops into our heads. Or embarking on some other new adventure like House Crashing or Window Shopping (who the heck knows what that could be). With our book coming out next fall we imagine that will open up a ton of new (aka: potentially scary) experiences for us (starting with a bunch of photoshoots in the next few months for hundreds of secret projects that will be photographed). So we simply want to be open to those new (aka: potentially scary) experiences. And try not to fear them or dread them or turn into a big ol’ ball of stress. I guess this goes hand in hand with being grateful. We want to remember to try new things and take chances and be spontaneous (all of which are what got us here in the first place).

So there they are. Six likely-will not-all-be-accomplished-but-we will-try-our-darndest goals for year five of blogging our pants off (figuratively speaking). While we are on the goal tending topic, we also like to annually revisit the prior year’s goals to see how we did.

You can read them a bit more in depth right here, but we thought we’d simply summarize the ones from last year in bullets to evaluate our progress:

Last Year’s Goal #1: Move On – This goal was all about moving into a new house and enjoying it and documenting our adventures and projects and tribulations, which we certainly did. Yay. The verdict: Mission accomplished.

Last Year’s Goal #2: Loosen Up – This goal was about feeling less machine-like and blogging in a looser more real-time format (we were doing projects so far in advance that things sat in the hopper for up to two weeks before we could share them) so we could get back to posting things as they happened. Now things typically go up a day or two after they are done (simply because editing pics and post writing takes some time). So we certainly accomplished the less-lag-time thing. Score! But we also mentioned getting back to the balance of long meaty posts interspersed with swift updates and small real-life details that were not 2,000 words long (sometimes short and sweet beats heavy and wordy, so we hoped to get back to a pleasant balance of both). The verdict: Still gotta work on that. Hence goal #2 this year.

Last Year’s Goal #3: Get Real – In the first year of blogging we shared ordinary in-progress and spur-of-the-moment stuff all the time (like this, this, this, this and this), but somehow we fell off. So we could not wait to get back to chronicling those real & random moments between before & after (you know, the stuff that you do not get to see on 30 minute makeover shows). This year we certainly kept it real (sharing messy house tours, fridge before & afters, and even a cloth diaper update) but a lot of the lively off-the-cuff posts that we linked to as inspiration were swift and random (everything does not have to be 20 photos long and full of wordy breakdowns). The verdict: 50% accomplished. Still gotta work on tossing things up that are light and spur-of-the-moment like the good ol’ days.

Now we are turning the enjoy train in your direction. We appreciate you all so much and thank you violently profusely for dropping in on us. Without you folks our goal would be: get back into the advertising thing because we’d be out of a job. Haha. All in all we cannot believe where we are four years after starting a compact journal for friends and family members to watch our little kitchen makeover back in 2007. Life is crazy like that. But I better stop waxing poetic about the whole who-woulda-thought-we’d-be-here thing. We could talk about how shockingly random our little journal’s evolution has been for days, but this post is already 1,819 words. Looks like we will have to keep working on the old “short and sweet” aspiration. Is anyone truly surprised?

Psst- First image found here and last image found here (without our heads on them of course, we brought in those). Oh and that cute photo of the bean was taken by Katie B.

Psssst- We announced this week’s big $500 West Elm gift card winner. Click here to see if it is you.