A record of New Project Is Gonna Knock Your You-Know-Whats Off!
The last year or so has felt a bit like a smorgasbord of side projects – a coloring book, a teacher’s lounge makeover, a podcast, new lighting designs, and a big ol’ beach house renovation. But behind the scenes, we The house team have had one more thing in the works for a while. And it certainly takes the proverbial “random project” cake. But we are so, so, SO excited to at last share it with you folks!
We are a shoes-off-at-the-door household, but there is no denying that our feet felt a little chilly at times. Plus, simply like you hang art or paint your walls to express your design personality – we though, should not your feet do the same thing? And thus the idea for PETERSOKS was born. Well, that and the play on our last name was simply too pun-tastic to pass up (if you are new here, we are the house team and we like puns).
After much research and prototyping (you would not believe the engineering that goes into sockwear!), we at last teamed up with the most excellent manufacturer out there and it is like a dream come true to work with them on our ‘SOKS. They are in fact the people behind celebrity socktrepenuers like Rob Kardashian and Jessica Alba’s husband! So in short, baller status when it comes to socks (footballer status?)
PETERSOKS are launching this week with a variety of women’s and men’s designs, and kids will be coming soon. Each features a design that references things closest to our heart (chihuahuas, tools, burgers, etc) or things we simply thought were lively and cool. Cacti are so hot right now in homes, so why not wear them on your feet?
We are also constantly submitting new designs and trying to push the sockvelope. We are in fact working with a certain jewelry brand that we enjoy (you folks know the one) to make these mix-and-match versions that have a little Hands-on element to them. You get to pick your stone color, style, and placement. We are tentatively calling them “KENDRA SOKS.”
We cannot wait to see you folks all decked out in your go-to SOK styles. They are strong for adding personality to your office outfit, for lounging around at home, or even for tackling a renovation. Hint, hint.
And oh yeah, if it was not clear by now… GLAD APRIL FOOLS!
Nope, we are not getting into the sock game, but if any of these pics piqued your interest, here is where we got all of the wacky socks: bikes, hamburgers, tools, chihuahuas, and stripes. The others were from Target on clearance, so we cannot seem to find them online. And yes, all of those Kendra Scott earrings are Sherry’s (she fancies herself a bit of a connoisseur).
And if you are in the mood to relive any of our old April Fools antics, here they are:
- 2016 – An app for swapping out decor items
- 2015 – Siri for home decorating
- 2014 – A household crafting challenge (or is it?)
- 2013 – “Hush” – our debut music video (still our all time go-to)
- 2012 – A totally reasonable toilet purchase
- 2011 – Burger’s quite own playroom
- 2010 – A especially classy curb appeal upgrade
- 2009 – The purrfect light fixtures
PS: Sock modeling is much more difficult than we ever expected. So glad this is not truly happening.
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